Our PURE series is designed to provide a simple, species-appropriate diet made with a single protein source, consisting of real meaty bones, nutrient-rich offals, and high-quality muscle meat, all from one kind of animal. Unlike other raw food options, we use a one-of-a-kind grinding process to break down whole, meaty bones—including those rich in marrow—into a fine, safe, and digestible texture. We’re proud to be the only ones in Singapore with this capability, ensuring your pet gets the natural benefits of real bones without the risks of sharp fragments or artificial bone meals.

With absolutely no plants, fillers, or additives, the PURE series is a great choice for both dogs and cats. It serves as an excellent base for homemade raw feeding, allowing pet parents to customize meals according to individual needs. For cats, it’s important to add taurine or fish oil to ensure complete nutrition. Whether your pet requires an allergy elimination diet, has a sensitive stomach, or simply loves a particular protein, PURE provides a natural, nourishing solution.